• Course Type

  • Course Level

Boost Your Business with Facebook

Category:Marketing

Course Level Startup

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About Facebook Blueprint

Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.

 

 

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers

Setting Prices

Category:Marketing

Course Level Startup

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Course Summary

How do I set prices for my products or services?

Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.

In this course, you will learn how to:
hpSet prices for products and services
hpUse word processing software to customize tables

Customer Relationship Management (CRM)

Category:Marketing

Course Level Startup

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Course Summary

How can a customer relationship management (CRM) tool help me to build my business?

Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.

In this course, you will learn how to:
hpSet up a CRM tool for your business
hpUse the CRM tool to track information that will help you build your business

Marketing Benefits vs Features

Category:Marketing

Course Level Startup

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Course Summary

How can you effectively promote the benefits of your products or services?

Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.

In this course, you will learn how to:
hpUnderstand the difference between the benefits and features of your products or services and effectively promote them to your target market
hpUse online templates to create a flyer for your business

Sales Forecasting

Category:Marketing

Course Level Startup

Sales_forecasting_1-2Course Summary

How can you gather the right information to forecast sales for your business?

Learn why sales forecasting is important for your business and how to gather information to make a sales forecast. Learn how to customize a spreadsheet to track your sales forecast. Learn how to gather the important information needed to create your sales forecast.

In this course, you will learn how to:
hpGather information to make a sales forecast for your business
hpUse spreadsheet software to track your sales forecast

Effective Business Websites

Category:Technology

Course Level Startup

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Course Summary

How can your website meet your business goals by effectively reaching your target audience?

Learn how to build a user-friendly website that meets your business goals and effectively reaches your target audience. Learn how to use a web tool to create a website.

In this course, you will learn how to:
hpCreate a user-friendly website that meets your business goals and effectively reaches your target audience
hpUse online web design software to create a website for your business

Unique Value Proposition

Category:Marketing

Course Level Startup

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How can you figure out what makes your business unique?

Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.

In this course, you will learn how to:
hpAssess your business’s strengths and weaknesses
hpExamine the strengths and weaknesses of your competitors’ businesses
hpConduct an effective Internet search for information about your competitors’ businesses

Social Media Marketing

Category:Marketing

Course Level Startup

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Course Summary

Using social media marketing to build your business

Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers.

In this course, you will learn:
hpA variety of social media marketing campaigns
hpHow to create a Facebook ad targeted to your customers

Strengthening Global Presence Through Online Marketing

Category:Technology

Course Level Startup

Strengthening Global Presence Through Online Marketing

About this Course:

Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.

Instructor: Bianca Grey, Account Manager

Course Type: Self-Paced

Lesson Length: 15 minutes