Training on Digital Business for Cosmetics and Personal Care Products, 17- 18 February 2016, Bangkok, Thailand

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Date(s) - 17/02/2016 - 18/02/2016
8:00 am - 5:00 pm

The Emerald Hotel



Workshop Background

The potential to sell beauty and personal care products over the Internet is very significant, and the main objective of the training workshop on 17-18 February is to foster the development and expansion of participating SMEs’ knowledge and skill in digital market aimed at the domestic, regional and global markets. The training will focus on providing real examples of e-driven solutions and success stories from MNCs and local SMEs in the beauty and personal care product sector.

Training Topics

The training program focuses on: (a) the challenges and opportunities for ASEAN and Thai SMEs in the digital space for e-commerce at the domestic, regional and international levels; (b) e-technology, platforms, tools and solutions for digital marketing plus a range of issues associated with the legal and regulatory framework on the use of social media and other e-tools for marketing in the digital space; (c) technology-driven ways and means to optimize consumers’ online experiences, including how to ensure effective customer service and retail distribution; and (d) success stories and experiences in e-retailing of beauty and personal care products as well as in investment ventures in this sector in the CLMV countries.

Training Materials

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30x31 Training agenda


30x31 Beauty and Personal Care Competitiveness in Digital Space – Opportunities for Thai and ASEAN SMEs by Dr. Pisarn Jantaritthirathsamee, Garguar Lab Co., Ltd.

30x31 Digital Marketing for Beauty & Personal Care Products by Ms. Stephanie Chan, P&G

30x31 The Supply Chain of E-Retail Business by Ms. Monrudee Theeraworawit, UPS Thailand

30x31Social Media for Beauty and Personal Care Business by  Mr. Krisada Rojanasopondist, Winter Egency, Co., Ltd.

30x31 Dona Chang – Mind at Ease by Mr. Surasith Chaipiyawutirux, Oriental Aroma Co., Ltd.

30x31 Cosmetics and National Products Research Center (CosNat) by Assoc Prof Dr. Neti Waranuch, Naresuan University

30x31 How to Invest in CLMV by Audsitti Sroithong

30x31 US-ASEAN Business Alliance for Competitive SMEs by Chantira Jimreivat Vivatrat

30x31 Omni Channel for Cosmetics and Personal Care Products by Ms. Sawanya Pipatpisarn,

Other materials