Training

  • Course Type

  • Course Level

Marketing Benefits vs Features

Category:Marketing

Course Level Startup

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Course Summary

How can you effectively promote the benefits of your products or services?

Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.

In this course, you will learn how to:
hpUnderstand the difference between the benefits and features of your products or services and effectively promote them to your target market
hpUse online templates to create a flyer for your business

The Aspiring Entrepreneurs Training

Category:Operations

Course Level Startup

About this Course:

The Aspiring Entrepreneurs (AE) training is focused on developing the basic competencies needed by entrepreneurs who are planning to start a business. The training will support entrepreneurs to review the key business principles of product, place, promotion and price, evaluate business ideas and develop strategies for success.

After completing the course, participants will understand how a business operates, how to assess different business strategies, and how to collaborate with others to promote their businesses success. Participants will have a new skill set and confidence to take action, make decisions and plan for the future of their business or prospective businesses.

The AE is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

Available Lessons:

  1. Overview of the programme
  2. Introductions
  3. Selecting a Business Idea
  4. Defining a Business Idea and Potential Customers
  5. Developing Your Marketing Plan
  6. Setting Your Price
  7. What Makes a Successful Business?
  8. Action Plan

Eligible for Certification: Yes

Strategic Planning

Category:Operations

Course Level Startup

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Course Summary

Learn to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals. Look into how you can start today.

In this course, you will learn how to:
hpUse a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
hpMake the process easier by integrating word processing and spreadsheet documents

This course was developed in collaboration with the Kelley School of Business, Indiana University, as part of the United States Agency for International Development (USAID)-funded Advancement and Development through Entrepreneurship Programs and Training (ADEPT) partnership for Myanmar (Burma).

 

Effective Leadership

Category:Human Resources

Course Level Startup

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Course Summary

Discover different leadership approaches and understand when and how to use them to be a more effective leader. Learn how to become a stronger and more effective leader in all aspects of business.

In this course, you will learn how to:

hpAssess which leadership approaches are appropriate for different situations

hpUse desktop or mobile software to collaborate and communicate more productively as a leader

IT for Business Success

Category:Technology

Course Level Startup

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Course Summary

Determine the types of technology solutions that best address your business goals. Learn how different technology issues and capabilities directly and indirectly effect your business.

In this course, you will learn how to:
hpDetermine the types of technology solutions that best address your business goals
hpDecide the best way to implement a technology solution given the circumstances of your particular business

Problem Solving and Entrepreneurship through Innovation

Category:Operations

Course Level Startup

About this Course:

This Problem Solving and Entrepreneurship through Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.

After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.

The EI is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

Available Lessons:

  1. Overview of the programme
  2. Introductions
  3. What is Innovation
  4. Creative Thinking
  5. Problem Definition
  6. Create Ideas
  7. Filter
  8. Pilot
  9. Action Plan

Eligible for Certification: Yes

 

Inventory Management

Category:Operations

Course Level Ready to Export

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Course Summary

How much do you need to sell to make a profit?

Learn ways to manage your inventory to maintain successful business operations and maximize your profit. Discover different technologies for managing inventory. Learn why inventory management is essential to your business as a whole.

In this course, you will learn how to:
hpChoose the best method of inventory management for your business
hpUse different technologies to manage your inventory

 

Energy Efficiency: Do More for Less

Category:Operations

Course Level Startup

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Course Summary

Find out how to assess and reduce energy use in your business to save money and protect the environment. Learn how to use spreadsheets to assess energy use and adjust your practices.

In this course, you will learn how to:
hpUnderstand how to assess your energy use and how conserving energy saves your business money, preserves natural resources, and cuts back on pollution
hpUse a spreadsheet to assess your business’s energy use

Effective Presentations

Category:Operations

Course Level Startup

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Course Summary

How can you create effective and targeted slide presentations?

Learn how to create slide presentations that are well-designed and targeted to particular audiences. Make sure that you express what you want to say clearly, through the use of effective text, images, and examples.

In this course, you will learn how to:
hpDetermine what information is relevant to a particular audience
hpCreate effective and well-designed slide presentations

Productivity Programs

Category:Technology

Course Level Startup

Cover page - Productivity Programs

Course Description

Productivity programs are tools that you can use to create documents, presentations, tables, charts, and graphs. This course explores the most common productivity software applications used in business, in education, and at home. In this course, you will learn the features of various productivity programs such as word processing software, spreadsheets, presentation software, and databases. You will also learn how to select the right software to cater to your needs.

Course Benefits

Productivity programs are used in business for schedules, resumes, business plans, and more. These programs are widely known and used on a daily basis. In school, students are using these applications to write essays, create presentations, and organize their schedule. High Schools and Colleges have started demanding a typed final essay for a grade; forming these applications into a vital part of education. Others may use the applications at home for any other tasks, making these applications a universal tool.

Social Entrepreneurship

Category:Management

Course Level Ready to Export

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Course Summary

Discover how to build a financially sound business idea that will solve a problem in your community.

In this course, you will learn how to:
hpAssess whether a social enterprise idea can create social impact and is financially sound
hpUse desktop or mobile software to record information as you build your social enterprise idea

 

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers

Presenting Data

Category:Operations

Course Level Startup

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Course Summary

What’s the most effective way to present my business’s data?

Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey.

In this course, you will learn how to:
hpDecide what type of chart to use to present your data effectively
hpUse spreadsheet software to create charts and graphs

 

Customer Relationship Management (CRM)

Category:Marketing

Course Level Startup

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Course Summary

How can a customer relationship management (CRM) tool help me to build my business?

Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.

In this course, you will learn how to:
hpSet up a CRM tool for your business
hpUse the CRM tool to track information that will help you build your business

Strengthening Global Presence Through Online Marketing

Category:Technology

Course Level Startup

Strengthening Global Presence Through Online Marketing

About this Course:

Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.

Instructor: Bianca Grey, Account Manager

Course Type: Self-Paced

Lesson Length: 15 minutes

Small Business Owners Training

Category:Operations

Course Level Growing

About this Course:

The Small Business Owners (SB) training builds on the key principles of business to develop the competencies needed for managing operations and making improvements. The emphasis is not on producing fully worked revisions of written business plans but on supporting business owners to develop the skills for assessing different business strategies and identifying practical improvements. The SB training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have faced difficulties.

After completing the training, participants will better understand how a business operates, how to assess different business strategies, and how to collaborate with others to promote their businesses success. Participants will have a new skill set and confidence to take action, make decisions and plan for the future of their businesses or prospective businesses.

The SB is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

Available Lessons:

  1. Overview of the programme
  2. Introductions
  3. Better Marketing
  4. Improving Productivity
  5. Improving Quality
  6. Bookkeeping
  7. Understanding Costs
  8. Action Planning

Eligible for Certification: Yes

Digital Lifestyles

Category:Technology

Course Level Startup

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Course Description

From cell phones to MP3 players to digital cameras, computers are changing our everyday lives. This course introduces you to digital technologies, including digital audio, digital video, and digital photography. It explores how these and other computing technologies are creating new career opportunities and shaping the world we live in.

Course Benefits

Digital technology is used in all areas of life today. It has changed the way people work and entertain themselves. This module explains the scope of digital technology at home, at work, and at play. It also identifies the different career opportunities made available because of the extensive use of computers in various fields.

Setting Prices

Category:Marketing

Course Level Startup

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Course Summary

How do I set prices for my products or services?

Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.

In this course, you will learn how to:
hpSet prices for products and services
hpUse word processing software to customize tables

Unique Value Proposition

Category:Marketing

Course Level Startup

slide1Course Summary

How can you figure out what makes your business unique?

Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.

In this course, you will learn how to:
hpAssess your business’s strengths and weaknesses
hpExamine the strengths and weaknesses of your competitors’ businesses
hpConduct an effective Internet search for information about your competitors’ businesses

The Internet and the World Wide Web

Category:Technology

Course Level Startup

Lesson 2 - The Internet and the World Wide Web_Page_01

Course Description

The Internet can connect you to people, information, and resources around the world. This course shows you how to connect to the Internet, browse webpages and websites, use search engines, and communicate with others using email, instant messaging, blogs, and other media.

Course Benefits

The Internet has changed the way people communicate with each other. You can access and use various services related to finding information, communicating, and conducting business on the Internet.

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