Training

  • Course Type

  • Course Level

Social Media Marketing

Category:Marketing

Course Level Startup

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Course Summary

Using social media marketing to build your business

Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers.

In this course, you will learn:
hpA variety of social media marketing campaigns
hpHow to create a Facebook ad targeted to your customers

Legal Aspects of Cross-Border E-Commerce

Category:Technology

Course Level Growing

Legal Aspects of Cross-Border E-Commerce

About this Course:

Learners will be introduced to the legal aspects of cross-border e-commerce. Clients prize Baker & McKenzie for its breadth of access to markets, as it can individually guide cross-border transactions without using external local counsel.

Learners will be acquainted to legal entity critical to doing business in the global electronic marketplace. It includes regulations specific to certain products and services, advertising, intellectual property issues, enforceability of online transactions, taxation and data privacy protection.

Instructor: Elizabeth Opena, Partner, Quisumbing Torres

Course Type: Self-Paced

Lesson Length: 20 minutes

 

 

Customer Relationship Management (CRM)

Category:Marketing

Course Level Startup

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Course Summary

How can a customer relationship management (CRM) tool help me to build my business?

Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.

In this course, you will learn how to:
hpSet up a CRM tool for your business
hpUse the CRM tool to track information that will help you build your business

Cash Flow

Category:Finance/ Accounting

Course Level Startup

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How can keeping track of your cash flow help your business?

Explore how to monitor and track your cash flow. Learn how to customize a spreadsheet to track your cash flow. Learn why cash flow is important to your business, and how to make decisions based on the research and results you gather.

In this course, you will learn how to:
hpMake decisions about how to manage your cash
hpUse spreadsheet software to track your cash flow

 

Setting Prices

Category:Marketing

Course Level Startup

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Course Summary

How do I set prices for my products or services?

Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.

In this course, you will learn how to:
hpSet prices for products and services
hpUse word processing software to customize tables

Presenting Data

Category:Operations

Course Level Startup

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Course Summary

What’s the most effective way to present my business’s data?

Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey.

In this course, you will learn how to:
hpDecide what type of chart to use to present your data effectively
hpUse spreadsheet software to create charts and graphs

 

Managing Contact Information

Category:Operations

Course Level Startup

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Course Summary

How can you capture the right types of information about your customers and other contacts?

Explore how to gather and access key information about your customers, potential customers, suppliers, and other contacts.

In this course, you will learn how to:
hpRecord important information about your business contacts
hpCreate new contacts in a contact management system
hpSearch for contacts in a contact management system

 

Profit and Loss

Category:Finance/ Accounting

Course Level Startup

2_Profit_and_lossCourse Summary

How can you tell whether you are making a profit?

Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.

In this course, you will learn how to:
hpFind your hidden expenses
hpCalculate profit and loss

Effective Leadership

Category:Human Resources

Course Level Startup

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Course Summary

Discover different leadership approaches and understand when and how to use them to be a more effective leader. Learn how to become a stronger and more effective leader in all aspects of business.

In this course, you will learn how to:

hpAssess which leadership approaches are appropriate for different situations

hpUse desktop or mobile software to collaborate and communicate more productively as a leader

Computer Security and Privacy

Category:Technology

Course Level Startup

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Course Description

This course helps you to identify the various threats to your computer and the data stored on it. You will explore how to protect your computer from these threats by taking some preventive measures. Finally, this course explains the ethical and legal issues related to Internet usage.

Course Benefits

Like any other electronic device, your computer is at risk from damages caused by accident or by intention. Some of these damages can be permanent. You can prevent your computer hardware, software, and the data stored on it from a number of damages by taking certain preventive measures.

The Aspiring Entrepreneurs Training

Category:Operations

Course Level Startup

About this Course:

The Aspiring Entrepreneurs (AE) training is focused on developing the basic competencies needed by entrepreneurs who are planning to start a business. The training will support entrepreneurs to review the key business principles of product, place, promotion and price, evaluate business ideas and develop strategies for success.

After completing the course, participants will understand how a business operates, how to assess different business strategies, and how to collaborate with others to promote their businesses success. Participants will have a new skill set and confidence to take action, make decisions and plan for the future of their business or prospective businesses.

The AE is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

Available Lessons:

  1. Overview of the programme
  2. Introductions
  3. Selecting a Business Idea
  4. Defining a Business Idea and Potential Customers
  5. Developing Your Marketing Plan
  6. Setting Your Price
  7. What Makes a Successful Business?
  8. Action Plan

Business Email

Category:Technology

Course Level Ready to Export

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Course Summary

How can I use email effectively in my business?

Learn how to write business emails that effectively communicate with customers and suppliers. Explore how to create professional and appropriate business emails for any situation.

In this course, you will learn how to:
hpRecognize the dos and don’ts of business email
hpAddress an email
hpAdd an attachment to an email
hpCreate an email signature

Strategic Planning

Category:Operations

Course Level Startup

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Course Summary

Learn to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals. Look into how you can start today.

In this course, you will learn how to:
hpUse a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
hpMake the process easier by integrating word processing and spreadsheet documents

This course was developed in collaboration with the Kelley School of Business, Indiana University, as part of the United States Agency for International Development (USAID)-funded Advancement and Development through Entrepreneurship Programs and Training (ADEPT) partnership for Myanmar (Burma).

 

Inventory Management

Category:Operations

Course Level Ready to Export

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Course Summary

How much do you need to sell to make a profit?

Learn ways to manage your inventory to maintain successful business operations and maximize your profit. Discover different technologies for managing inventory. Learn why inventory management is essential to your business as a whole.

In this course, you will learn how to:
hpChoose the best method of inventory management for your business
hpUse different technologies to manage your inventory

 

Finding Funding

Category:Operations

Course Level Startup

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Course Summary

How can you find funding to start or grow your business?

Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding.

In this course, you will learn how to:
hpFind sources for start-up funds
hpIdentify the sources that are best for your business needs
hpUse social bookmarking
hpDownload and print applications

 

Strengthening Global Presence Through Online Marketing

Category:Technology

Course Level Startup

Strengthening Global Presence Through Online Marketing

About this Course:

Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.

Instructor: Bianca Grey, Account Manager

Course Type: Self-Paced

Lesson Length: 15 minutes

Marketing Benefits vs Features

Category:Marketing

Course Level Startup

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Course Summary

How can you effectively promote the benefits of your products or services?

Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.

In this course, you will learn how to:
hpUnderstand the difference between the benefits and features of your products or services and effectively promote them to your target market
hpUse online templates to create a flyer for your business

Basics of Finance

Category:Finance/ Accounting

Course Level Growing

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Course Summary

How much do you need to sell to make a profit?

Learn basic concepts of business finance that help you calculate expenses and find out when you will make a profit. Explore using a spreadsheet to easily make necessary calculations.

In this course, you will learn how to:

  • Determine types of expenses
  • Calculate your break-even point
  • Use a spreadsheet to make your calculations easier

The Internet and the World Wide Web

Category:Technology

Course Level Startup

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Course Description

The Internet can connect you to people, information, and resources around the world. This course shows you how to connect to the Internet, browse webpages and websites, use search engines, and communicate with others using email, instant messaging, blogs, and other media.

Course Benefits

The Internet has changed the way people communicate with each other. You can access and use various services related to finding information, communicating, and conducting business on the Internet.

Tool for Business Plan Development

Category:Operations

Course Level Startup

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About this Course:

The C-BED Tool for Business Plans is a companion to the C-BED training tools for Aspiring Entrepreneurs (AE) and Small Business Owners (SBO). It is designed for groups who have already completed these training tools and will be able to draw on this work to complete a business plan.

The Tool for Business Plans is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

The training tools incorporate hands-on, activity based lessons, maximizing the use of diagrams and pictures so that both literate and illiterate participants are able to learn together. This alternative teaching method has been found to promote increased leadership and participation during the course and translates to greater individual feelings of empowerment and ties to the community once the course is complete.

Available Lessons:

The tool is divided into two sections. In Section #1 an introduction to each element of the business plan is provided along with instructions and examples on how to capture the relevant information for your business. Links to the activities completed in C-BED for AE and SBO are provided, as well as referral to other C-BED training tools for those entrepreneurs needing to develop their skills further. In Section #2, an overview of the business planning process is presented and a blank template for business plans is provided.

 

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