Basics of Finance
Category:Finance/ Accounting
Course Level Growing
Course Summary
How much do you need to sell to make a profit?
Learn basic concepts of business finance that help you calculate expenses and find out when you will make a profit. Explore using a spreadsheet to easily make necessary calculations.
In this course, you will learn how to:
- Determine types of expenses
- Calculate your break-even point
- Use a spreadsheet to make your calculations easier
Setting Prices
Category:Marketing
Course Level Startup
Course Summary
How do I set prices for my products or services?
Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.
In this course, you will learn how to:
Set prices for products and services
Use word processing software to customize tables
Presenting Data
Category:Operations
Course Level Startup
Course Summary
What’s the most effective way to present my business’s data?
Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey.
In this course, you will learn how to:
Decide what type of chart to use to present your data effectively
Use spreadsheet software to create charts and graphs
Green Growth Entrepreneurship and Investment Strategies
Category:Operations
Course Level Startup
Join this Green Growth Entrepreneurship and Investment Strategies course developed by the U.S. Agency for International Development (USAID) with support from the U.S. Department of State to elevate your understanding of sustainable entrepreneurship. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, fire-side chat videos with experts, and interactive lessons.
Designed for aspiring entrepreneurs, startups, and SMEs in ASEAN, this course provides in-depth knowledge of the investment landscape in the green growth sector. You will learn to analyze the criteria used by angel, impact, and ESG investors when identifying and investing in green businesses. Gain insights into the potential for startups and high-growth companies in the region, based on investor perspectives, and develop strategies to meet their financing needs. Additionally, the course will guide you through mapping the broader ecosystem in ASEAN, identifying key stakeholders that support green innovation and growth. Through practical exercises and expert-led discussions, you’ll be equipped to navigate the complexities of green investment and drive sustainable business success in the region.
5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them
Category:Technology
Course Level Growing
Course Description
AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.
Administer Salesforce from Anywhere During COVID19
Category:Technology
Course Level Growing
Course Description
Learn how to manage users and data, secure your org, and create actionable reports while working from home.
Course Objective
After completing this unit, you’ll be able to:
- Stay connected and succeed while working from home during COVID-19.
- Learn how to collaborate with distributed teams and manage remote employees.
- Set up users and control how they can view or edit your business data.
- Control access to data using point-and-click security tools.
- Clean up data with validation rules, formula fields, lookup filters, and Process Builder.
- Track key business information for your stakeholders with reports and dashboards.
Course Developer
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.
Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.
Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.
Introduction to Inclusive Business
Category:Management
Course Level Growing
Course Description
This general introductory course imparts basic knowledge on inclusive business, its definition and features. The course also sets the parameters of the Inclusive Business’ target groups and how they are involved in the value chain. It outlines the different sectors where the BoP is engaged, identifies different IB approaches and illustrates the inclusive business ecosystem. Overall, the intro course makes the case for inclusive business and highlights IB’s positive impact on the SDGs.
Course Objective
In this course, you will develop a deep understanding of what Inclusive Business is. And recognize the relevance of Inclusive Business to connect with investors, policymakers, and low-income communities.
Course Developer
The Inclusive Business Action Network (iBAN) – a programme funded by the German Federal Ministry for Economic Cooperation and Development and the European Union and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The Inclusive Business Action Network (iBAN) is a global initiative supporting the scaling and replication of inclusive business models. Through its strategic pillars iBAN blue and iBAN weave, iBAN manages an innovative online knowledge platform on inclusive business (www.inclusivebusiness.net) and offers a focused Capacity Development Programme for policymakers and investment seeking companies in developing and emerging countries.
iBAN creates a space where evidence-based knowledge transforms into learning and new partnerships. With its focus on promoting the upscale of inclusive business models and consequently improving the lives of the poor, iBAN is actively contributing to the achievement of the United Nations Sustainable Development Goals.
Tool for Business Plan Development
Category:Operations
Course Level Startup
About this Course:
The C-BED Tool for Business Plans is a companion to the C-BED training tools for Aspiring Entrepreneurs (AE) and Small Business Owners (SBO). It is designed for groups who have already completed these training tools and will be able to draw on this work to complete a business plan.
The Tool for Business Plans is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
The training tools incorporate hands-on, activity based lessons, maximizing the use of diagrams and pictures so that both literate and illiterate participants are able to learn together. This alternative teaching method has been found to promote increased leadership and participation during the course and translates to greater individual feelings of empowerment and ties to the community once the course is complete.
Available Lessons:
The tool is divided into two sections. In Section #1 an introduction to each element of the business plan is provided along with instructions and examples on how to capture the relevant information for your business. Links to the activities completed in C-BED for AE and SBO are provided, as well as referral to other C-BED training tools for those entrepreneurs needing to develop their skills further. In Section #2, an overview of the business planning process is presented and a blank template for business plans is provided.
Basics of Logistics for Export
Category:Trade/ Logistics
Course Level Ready to Export
An overview of the fundamentals in logistics designed for micro, small, and medium-sized enterprises who want to export to new market segments overseas.
Business Model Generation & Innovation
Category:Management
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts and expressions of a business model.
- Generate a new business model.
- Innovate an existing business model
Your Target Audience
Category:Marketing
Course Level Startup
Course Summary
Who is your target audience?
Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.
In this course, you will learn how to:
Craft questions to learn more about your customers
Create an online survey to gather information about your customers
Prepare for your Marketing Cloud Email Specialist Credential
Category:Technology
Course Level Growing
Course Description
Preparing to sit for your Marketing Cloud Email Specialist exam? Check out this trailmix that has been curated to help you get exam ready!
Course Objective
After completing this unit, you’ll be able to:
- Exam guide, recommended courses, signing up for your exam, etc.
- Explore our powerful suite of products and start building your digital marketing strategy.
- Take a tour of Email Studio and start setting it up for your users.
- Discover best practices to use when designing and sending an email.
- Learn about laws and regulations for collecting personal data, using it, and protecting privacy.
- Learn to scale your marketing efforts using first-party data, templates, and automations.
- Discover the power of Distributed Marketing and how to implement it.
- Learn the three steps to creating effective marketing emails.
- Learn the value of successful content and how our tools can help you create it.
- Learn how to use Content Builder to create a library of customized, reusable content.
- Learn how to build and deliver personalized emails that create lasting customer relationships.
- Learn how Content Builder can help you organize and manage your content.
- Segment your audience and deliver the right message to the right person at the right time.
- Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
- Create your ideal integration with the Marketing Cloud REST and SOAP APIs.
- Set up your new Marketing Cloud account, add users, send emails, and track your results.
- Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
- Use this powerful Marketing Cloud tool to automate and optimize customer interactions.
Course Developer
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.
Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.
Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.
Mengelola Pelanggan Secara Digital
Category:Technology
Course Level Startup
Ikuti kursus Mengelola Pelanggan Secara Digital yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari cara pengelolaan bisnis dengan merespons pelanggan secara digital guna meningkatkan fleksibilitas dan keserbagunaan dalam berinteraksi. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE melaporkan bahwa pandemi ini menimbulkan masalah konsumen bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Pada aspek konsumen, tantangan terbesar yang mereka hadapi adalah perubahan perilaku konsumen, preferensi pembelian, retensi, dan kepuasan. Kursus Mengelola Pelanggan Secara Digital berfokus pada pengembangan kompetensi penting yang dibutuhkan oleh UMKM yang berencana untuk mendigitalkan bisnis mereka.
Pelatihan ini akan mendukung UMKM ASEAN dalam membangun kehadiran online yang akan menghubungkan mereka dengan pelanggan dan membangun generasi pemimpinUMKM ASEAN akan memiliki keahlian dan kepercayaan diri untuk mengambil tindakan, membuat keputusan, dan merencanakan kelanjutan bisnis mereka berdasarkan analisis data dan tren data yang dibahas dalam pelatihan ini. Kursus Mengelola Pelanggan Secara Digital juga mengajak UMKM ASEAN untuk mulai mengelola pelanggan secara digital guna membangun pengalaman pelanggan yang menarik demi kelangsungan bisnis mereka setelah adanya disrupsi.
Championing Sustainability through Digital Innovation
Category:Women’s Empowerment
Course Level Growing
What are the ways to connect underserved communities to opportunities in the digital economy? Join us as we explore the role of local partnerships and capacity building in bridging the digital gap in the region. Discover how impactful collaborations and empowering initiatives can transform lives and create inclusive growth in the digital era.
Động lực tăng trưởng cho doanh nghiệp MSME
Category:Technology
Course Level Startup
Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về các khía cạnh cần thiết cho sự phát triển của MSME. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến webinar được ghi trước và các bài học tương tác.
Các doanh nghiệp siêu nhỏ, nhỏ và vừa (MSME) ASEAN đã tham gia một cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện vào tháng 11 năm 2022 và kết quả cho thấy thách thức cấp bách nhất trong đại dịch COVID-19 là các khía cạnh liên quan đến tài chính. Hầu hết các MSME ở ASEAN đều gặp phải những thách thức tài chính cấp bách nhất là chi phí cố định – cụ thể là tiền lương, thuế và phí an sinh xã hội, cùng những chi phí khác.
Khóa học tập trung vào việc giải phóng sức mạnh của thanh toán số, nội dung số, quảng cáo số và hoạt động số hóa cho các MSME ASEAN để thích ứng với những thay đổi trong tương lai. Khóa học sẽ hỗ trợ MSMEs chấp nhận thanh toán qua ví điện tử, khai thác dữ liệu thanh toán số, tạo nội dung hấp dẫn, tạo chiến dịch hấp dẫn và theo dõi chuyển đổi để tăng hiệu quả hoạt động. Các MSMEs ASEAN cũng sẽ được hỗ trợ để doanh nghiệp của họ có thể tiếp cận với khách hàng toàn cầu như một chiến lược giúp doanh nghiệp của họ vững vàng trong kỷ nguyên số.
Introduction to Data Engineering
Category:Technology
Course Level Growing
Course Description
For over 10 years, there has been an intense focus by companies to extract business value from their data. Out of this activity, a role called the data scientist emerged. However, it quickly became obvious that a majority of a data scientist’s time was spent on data preparation or moving analytical models into production environments. Thus, the data engineer has emerged as a highly desirable and indispensable member of an analytics project team. The course covers the data analytics life cycle, the role of the data engineering, and the skill set of a successful data engineer. This course prepares the learner for a key portion of the Dell Technologies Proven Professional data engineering specialist-level certification exam (DES-7DE1). Review the exam description document to understand all the related data engineering training and consumption options.
Course Objective
- Able to explain the role of a data engineer
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
Get Started with Trailhead
Category:Operations
Course Level Growing
Course Description
Kick-off your Trailhead learning on the right path! This trailmix will share how to get the most out of your learning experience.
Course Objective
After completing this unit, you’ll be able to:
- Earn badges, have fun, and build your career on Salesforce.
- Your Trailhead Profile is your digital Salesforce resume. Learn how to personalize it with a vanity URL.
- Read about other Trailblazers like you who are gaining skills, giving back, and leaving a path for others to follow.
- Learn how Trailhead enabled Trailblazers to skill up, collaborate, and be more productive.
- Connect with fellow Trailblazers to continue learning together.
Course Developer
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.
Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.
Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.
e-Commerce Concepts & Platforms
Category:e-Commerce
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Build a foundation on the basic of e-Commerce
- Understand the concepts of e-Commerce, its advantages compared to traditional commerce especially for SMEs
- Describe business models and core operation strategies
Digital Contents Development Advanced
Category:Digital Literacy & Technology
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understanding how videos can be used as a branding and marketing tool
- Creating a marketing strategy plan for your video channel
- Using AI like ChatGPT to generate content
- Creating a storyboard for your video
- Deciding which platform to choose based on target market
- Creating video posts for various social media platforms
- Designing a video channel using YouTube or TikTok
Unique Value Proposition
Category:Marketing
Course Level Startup
Course Summary
How can you figure out what makes your business unique?
Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.
In this course, you will learn how to:
Assess your business’s strengths and weaknesses
Examine the strengths and weaknesses of your competitors’ businesses
Conduct an effective Internet search for information about your competitors’ businesses