Mengubah Kerangka Berpikir dan Tim
Category:Operations
Course Level Startup
Ikuti kursus Mengubah Kerangka Berpikir dan Tim ini, yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari tentang pengelolaan pola pikir dan tim bisnis di abad ke-21 guna meningkatkan fleksibilitas dan daya tahan untuk meningkatkan hasil. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Sumber daya manusia adalah salah satu aspek yang paling penting untuk diperhatikan dalam menjalankan bisnis. Ketika pandemi COVID-19 melanda, hal ini mempengaruhi bisnis dalam banyak hal termasuk motivasi karyawan, serta sistem dan budaya bisnis. Sebuah survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE pada November 2022 menunjukkan bahwa bekerja dari jarak jauh merupakan tantangan sumber daya manusia yang paling banyak dilaporkan dialami oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Mengubah Kerangka Berpikir dan Tim menjabarkan kompetensi dan pengetahuan dasar bagi UMKM ASEAN untuk unggul dalam ekonomi global dan menyamakan kedudukan dengan perusahaan-perusahaan besar.
Salah satu tantangan terbesar yang dihadapi oleh UMKM ASEAN terletak pada aspek sumber daya manusia karena adanya perubahan budaya kerja yang berdampak pada motivasi, keterlibatan, dan kinerja tim. Pertanyaannya adalah bagaimana mendorong pertumbuhan UMKM ASEAN dalam aspek sumber daya manusia untuk kelangsungannya selama masa disrupsi. Dengan Kursus Mengubah Kerangka Berpikir dan Tim, para peserta akan mendapatkan pengalaman dalam membangun rencana keberlangsungan bisnis, membangun budaya digital native dalam bisnis, dan mempersiapkan tim untuk lingkungan pengelolaan digital yang memungkinkan usaha kecil dan menengah untuk menghadapi tantangan yang timbul dari perubahan.
Women’s Empowerment in Digital Economy
Category:Women’s Empowerment
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts of gender equality, women’s empowerment in relation to sustainable development and digital transformation
- Describe opportunities and challenges of ASEAN women’s empowerment in digital economy
- Provide specific examples of how participation in digital economy can support women’s empowerment in ASEAN
Menyiapkan Bisnis Anda di Masa Depan
Category:Technology
Course Level Startup
Ikuti kursus Menyiapkan Bisnis Anda di Masa Depan yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari strategi untuk melindungi bisnis Anda di era digital. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video pembelajaran, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Survei Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN, yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022, mengindikasikan operasi bisnis sebagai tantangan kedua yang paling mendesak. Contoh tantangannya antara lain: mengembangkan bisnis/layanan baru, menciptakan strategi bisnis baru, terjun ke pemasaran dan penjualan online, mengembangkan keterampilan karyawan, dan mengotomatisasi operasi bisnis. Dalam kursus Menyiapkan Bisnis Anda di Masa Depan, UMKM ASEAN akan didukung dalam memanfaatkan kekuatan media sosial dan alat digital lainnya.
Keberlanjutan dalam operasi bisnis dan mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menyongsong masa depan. Agar bisnis dapat bertahan di masa depan, UMKM ASEAN perlu beradaptasi dengan tren di lingkungan yang sangat cepat berubah. Keberlanjutan dalam operasi bisnis dan kemampuan untuk mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menghadapi masa depan.
Digital Marketing Core
Category:Women’s Empowerment
Course Level Startup
Course Descriptions:
Upon completion of this course, students will be able to:
- Understand the concepts and features of digital marketing
- Describe the types of digital marketing channels and their return on investment
- Plan, implement and optimize your digital marketing program
Giúp doanh nghiệp của bạn thích nghi tốt với những thay đổi trong tương lai
Category:Technology
Course Level Startup
Hãy tham gia khóa học Giúp doanh nghiệp thích nghi với những thay đổi trong tương lai do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về các chiến lược giúp doanh nghiệp thích nghi với những thay đổi trong tương lai trong thời đại số. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video học tập, hội thảo chuyên đề trực tuyến webinar được ghi lại trước và các bài học tương tác.
Theo kết quả từ nghiên cứu về Doanh nghiệp siêu nhỏ, nhỏ và vừa ASEAN (MSMEs), được thực hiện bởi dự án ASEAN-USAID IGNITE vào tháng 11 năm 2022, hoạt động kinh doanh là thách thức cấp bách thứ hai. Ví dụ về những thách thức bao gồm: phát triển kinh doanh/dịch vụ mới, xây dựng chiến lược kinh doanh mới, đi sâu vào marketing và bán hàng trực tuyến, phát triển kỹ năng của nhân viên và tự động hóa hoạt động kinh doanh. Trong khóa học Giúp doanh nghiệp thích nghi với những thay đổi trong tương lai, MSMEs ASEAN sẽ được hỗ trợ t khai thác sức mạnh của phương tiện truyền thông xã hội và các công cụ số khác.
Tính bền vững trong hoạt động kinh doanh và quản lý sự gián đoạn trong các hoạt động hàng ngày bị ảnh hưởng bởi biến đổi khí hậu và các động lực toàn cầu khác sẽ mang đến những năng lực cơ bản cho các MSMEs ASEAN để nắm bắt tương lai. Để các doanh nghiệp sẵn sàng thích nghi với thay đổi trong tương lai, các doanh nghiệp vừa và nhỏ của ASEAN cần phải thích ứng với các xu hướng trong một môi trường luôn thay đổi.
Applied Digital Skills
Category:Technology
Course Level Startup
Course Summary
Teach and learn practical digital skills using our free project-based video curriculum.
Intellectual Property Management
Category:Operations
Course Level Growing
Course developed by:
Course Description
The course focuses on IP from the perspective of ‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ IP is. In the first three modules, it teaches about the economic significance of IP. Using management examples and established industry methodologies, it covers IP asset identification, IP commercialization, IP valuation, and IP taxation. In the last three modules it offers an indepth look at commercial activities in the digital area by looking at e-commerce and IP, digital management of creative works, and the strategic management of IP.
Learning Objectives
This course targets professionals with a basic knowledge in IP or business management, responsible for generally managing and protecting various forms of IP. Such participants will have a greater understanding to effectively and efficiently develop an IP culture within their organization.
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
Digital Contents Development Core
Category:Digital Literacy & Technology
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand different types of digital media technology
- Understand the basic features of a freeware video-editing app, Canva
- Use Canva features to edit photo, video, and audio
Furniture Safety Requirements for the US Market
Category:Trade/ Logistics
Course Level Ready to Export
Course Description
The U.S. market has specific safety requirements for testing and certification of furniture sold in the U.S.The requirements include stability, electrical and flammability conditions.
Join UL, an authority on product safety, for an overview on how UL Standards and Certifications demonstrate that furniture complies with U.S. requirements.
Computer Security and Privacy
Category:Technology
Course Level Startup
Course Description
This course helps you to identify the various threats to your computer and the data stored on it. You will explore how to protect your computer from these threats by taking some preventive measures. Finally, this course explains the ethical and legal issues related to Internet usage.
Course Benefits
Like any other electronic device, your computer is at risk from damages caused by accident or by intention. Some of these damages can be permanent. You can prevent your computer hardware, software, and the data stored on it from a number of damages by taking certain preventive measures.
Digital Lifestyles
Category:Technology
Course Level Startup
Course Description
From cell phones to MP3 players to digital cameras, computers are changing our everyday lives. This course introduces you to digital technologies, including digital audio, digital video, and digital photography. It explores how these and other computing technologies are creating new career opportunities and shaping the world we live in.
Course Benefits
Digital technology is used in all areas of life today. It has changed the way people work and entertain themselves. This module explains the scope of digital technology at home, at work, and at play. It also identifies the different career opportunities made available because of the extensive use of computers in various fields.
Computer Basics
Category:Technology
Course Level Startup
Course Description
Computing has become a very integral part of everyday life in the twenty-first century. From music and photos to banking and communicating, computers have changed the way we work and live.
This course introduces you to the fundamentals of computing, explains the components of a computer, explores operating system basics, and shows you how to use a mouse and a keyboard. Also explains how computers can be used in different aspects of life.
Course Benefits
Computers are used in every field. They help organizations and individuals to conduct business transactions efficiently and quickly. Today, one of the basic skills necessary to succeed at a workplace is to know how to use the computer. To be able to get better jobs, you need to know how to use a computer.
Transforming Mindsets and Teams
Category:Operations
Course Level Startup
Join this Transforming Mindsets and Teams course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn about managing business mindsets and teams in the 21st century to improve flexibility and durability to enhance outcomes. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
Human resources is one of the most crucial aspects to focus on in running a business. When the COVID-19 pandemic hit, it affected businesses in so many ways including their employees’ motivation, as well as business systems and cultures. An e-survey circulated by the ASEAN-USAID IGNITE project in November 2022 showed that working remotely was the highest reported human resource challenge businesses experienced by ASEAN Micro, Small and Medium Enterprises (MSMEs)s. Transforming Mindsets and Teams lays out basic competence and knowledge for ASEAN MSMEs to triumph in a global economy and level the playing field with larger companies.
One of the biggest challenges faced by the ASEAN MSMEs falls on the human resource aspect due to changes in a working culture that impacts teams’ motivation, engagement, and performance. The question will be how to drive ASEAN MSMEs’ growth in human resource aspects for their continuity during disruptions. With the Transforming Mindsets and Teams Course, learners will experience building business continuity plans, building digital native culture in the business, and preparing teams for a digital managing environment that enables small and medium enterprises to deal with the challenges arising from change.
The Aspiring Entrepreneurs Training
Category:Operations
Course Level Startup
About this Course:
The Aspiring Entrepreneurs (AE) training is focused on developing the basic competencies needed by entrepreneurs who are planning to start a business. The training will support entrepreneurs to review the key business principles of product, place, promotion and price, evaluate business ideas and develop strategies for success.
After completing the course, participants will understand how a business operates, how to assess different business strategies, and how to collaborate with others to promote their businesses success. Participants will have a new skill set and confidence to take action, make decisions and plan for the future of their business or prospective businesses.
The AE is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- Selecting a Business Idea
- Defining a Business Idea and Potential Customers
- Developing Your Marketing Plan
- Setting Your Price
- What Makes a Successful Business?
- Action Plan
Marketing Benefits vs Features
Category:Marketing
Course Level Startup
Course Summary
How can you effectively promote the benefits of your products or services?
Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.
In this course, you will learn how to:
Understand the difference between the benefits and features of your products or services and effectively promote them to your target market
Use online templates to create a flyer for your business
Productivity Programs
Category:Technology
Course Level Startup
Course Description
Productivity programs are tools that you can use to create documents, presentations, tables, charts, and graphs. This course explores the most common productivity software applications used in business, in education, and at home. In this course, you will learn the features of various productivity programs such as word processing software, spreadsheets, presentation software, and databases. You will also learn how to select the right software to cater to your needs.
Course Benefits
Productivity programs are used in business for schedules, resumes, business plans, and more. These programs are widely known and used on a daily basis. In school, students are using these applications to write essays, create presentations, and organize their schedule. High Schools and Colleges have started demanding a typed final essay for a grade; forming these applications into a vital part of education. Others may use the applications at home for any other tasks, making these applications a universal tool.
Setting Prices
Category:Marketing
Course Level Startup
Course Summary
How do I set prices for my products or services?
Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.
In this course, you will learn how to:
Set prices for products and services
Use word processing software to customize tables
The Internet and the World Wide Web
Category:Technology
Course Level Startup
Course Description
The Internet can connect you to people, information, and resources around the world. This course shows you how to connect to the Internet, browse webpages and websites, use search engines, and communicate with others using email, instant messaging, blogs, and other media.
Course Benefits
The Internet has changed the way people communicate with each other. You can access and use various services related to finding information, communicating, and conducting business on the Internet.
การปรับโฉมแนวคิดและทีมงาน
Category:Operations
Course Level Startup
เข้าร่วมหลักสูตร “การปรับโฉมแนวคิดและทีมงาน” ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนด้านวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับการจัดการความคิดทางธุรกิจและทีมงานในศตวรรษที่ 21 เพื่อปรับปรุงความยืดหยุ่นและความทนทานเพื่อเพิ่มผลลัพธ์ หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
ทรัพยากรบุคคลเป็นหนึ่งในปัจจัยที่สำคัญที่สุดในการดำเนินธุรกิจ การแพร่ระบาดครั้งใหญ่ของโควิด-19 ส่งผลกระทบต่อธุรกิจในหลาย ๆ ด้าน รวมถึงแรงจูงใจของพนักงาน เช่นเดียวกับระบบธุรกิจและวัฒนธรรม การสำรวจทางอิเล็กทรอนิกส์ที่เผยแพร่โดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 พบว่าการทำงานจากระยะไกลเป็นความท้าทายด้านทรัพยากรมนุษย์ที่ได้รับรายงานสูงสุดที่วิสาหกิจขนาดกลางขนาดย่อมและรายย่อยของอาเซียน (MSMEs) ต้องประสบ หลักสูตรการปรับโฉมแนวคิดและทีมงานนำเสนอความสามารถและความรู้พื้นฐานสำหรับ MSMEs ในอาเซียนเพื่อชัยชนะในเศรษฐกิจโลกและยกระดับการแข่งขันกับบริษัทขนาดใหญ่
หนึ่งในความท้าทายที่ยิ่งใหญ่ที่สุดที่ MSMEs ในอาเซียนต้องเผชิญคือความท้าทายด้านทรัพยากรมนุษย์อันเนื่องมาจากการเปลี่ยนแปลงวัฒนธรรมการทำงานที่ส่งผลกระทบต่อแรงจูงใจ การมีส่วนร่วม และผลการปฏิบัติงานของทีมงาน คำถามคือจะขับเคลื่อนการเติบโตของ MSMEs ในอาเซียนในด้านทรัพยากรมนุษย์ให้มีความต่อเนื่องในช่วงที่เกิดการหยุดชะงักได้อย่างไร ด้วยหลักสูตรการปรับโฉมแนวคิดและทีมงาน ผู้เรียนจะได้เรียนรู้การสร้างแผนความต่อเนื่องทางธุรกิจ การสร้างวัฒนธรรมพื้นเมืองดิจิทัลในธุรกิจ และการเตรียมความพร้อมให้กับทีมเพื่อการทำงานในสภาพแวดล้อมการจัดการดิจิทัลที่ช่วยให้วิสาหกิจขนาดกลางและขนาดย่อมสามารถรับมือกับความท้าทายที่เกิดจากการเปลี่ยนแปลงได้
Empowering MSMEs in their Journey to Digitalization
Category:Women’s Empowerment
Course Level Growing
How can MSMEs harness digital technology to make strategic business decisions and drive growth? Join us as we explore the different digital tools and tactics that help businesses improve customer experience and boost sales. Discover the strategies that can transform your business and propel it to new heights in the digital economy.