Boost Your Business with Facebook
Category:Marketing
Course Level Startup
About Facebook Blueprint
Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.
Customer Relationship Management (CRM)
Category:Marketing
Course Level Startup
Course Summary
How can a customer relationship management (CRM) tool help me to build my business?
Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.
In this course, you will learn how to:
Set up a CRM tool for your business
Use the CRM tool to track information that will help you build your business
Menyiapkan Bisnis Anda di Masa Depan
Category:Technology
Course Level Startup
Ikuti kursus Menyiapkan Bisnis Anda di Masa Depan yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari strategi untuk melindungi bisnis Anda di era digital. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video pembelajaran, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Survei Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN, yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022, mengindikasikan operasi bisnis sebagai tantangan kedua yang paling mendesak. Contoh tantangannya antara lain: mengembangkan bisnis/layanan baru, menciptakan strategi bisnis baru, terjun ke pemasaran dan penjualan online, mengembangkan keterampilan karyawan, dan mengotomatisasi operasi bisnis. Dalam kursus Menyiapkan Bisnis Anda di Masa Depan, UMKM ASEAN akan didukung dalam memanfaatkan kekuatan media sosial dan alat digital lainnya.
Keberlanjutan dalam operasi bisnis dan mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menyongsong masa depan. Agar bisnis dapat bertahan di masa depan, UMKM ASEAN perlu beradaptasi dengan tren di lingkungan yang sangat cepat berubah. Keberlanjutan dalam operasi bisnis dan kemampuan untuk mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menghadapi masa depan.
All About Marketing Automation – What it is & Why it works
Category:Technology
Course Level Startup
Course Description
Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.
Setting Prices
Category:Marketing
Course Level Startup
Course Summary
How do I set prices for my products or services?
Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.
In this course, you will learn how to:
Set prices for products and services
Use word processing software to customize tables
Women’s Empowerment in Digital Economy
Category:Women’s Empowerment
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts of gender equality, women’s empowerment in relation to sustainable development and digital transformation
- Describe opportunities and challenges of ASEAN women’s empowerment in digital economy
- Provide specific examples of how participation in digital economy can support women’s empowerment in ASEAN
Selling Online
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you create effective online marketplace listings for your products?
Learn how to maximize the use of selling online in your business. Learn how to create effectively put together online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements.
In this course, you will learn how to:
Create effective titles, descriptions, and photographs for your online product listing
Improve your products’ photographs using photo-editing software
Profit and Loss
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you tell whether you are making a profit?
Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.
In this course, you will learn how to:
Find your hidden expenses
Calculate profit and loss
Quản lý người tiêu dùng số
Category:Technology
Course Level Startup
Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu cách quản lý doanh nghiệp thông qua các công cụ số nhằm đáp ứng yêu cầu của khách hàng để tăng tính linh hoạt cho việc tương tác. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến webinar được ghi trước và các bài học tương tác.
Cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện cho thấy rằng đại dịch đã đặt ra các vấn đề liên quan đến khách hàngđối với các Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (MSME) của ASEAN. Những thách thức lớn nhất mà họ gặp phải là thay đổi hành vi của khách hàng, sở thích mua hàng, khả năng giữ chân khách hàng và sự hài lòng của khách hàng. Khóa học này tập trung vào việc phát triển các năng lực thiết yếu cần thiết cho các MSME trong việc lập kế hoạch số hóa doanh nghiệp của họ.
Khóa học sẽ hỗ trợ các MSMEs ASEAN trong việc tạo dựng sự hiện diện trực tuyến để tiếp tục kết nối họ với khách hàng và xây dựng tệp khách hàng tiềm năng MSMEs ASEAN sẽ có bộ kỹ năng mới và sự tự tin để hành động, đưa ra quyết định và lập kế hoạch tiếp tục hoạt động kinh doanh của họ dựa trên phân tích dữ liệu và xu hướng dữ liệu được đề cập trong khóa học này. Khóa họccũng khuyến khách các doanh nghiệp vừa và nhỏ ở ASEAN bắt đầu thực hiện số hóa hoạt động quản lý khách hàng để xây dựng hành trình trải nghiệm hấp dẫn cho khách hàng nhằm duy trì hoạt động kinh doanh của họ sau những thời kỳ gián đoạn.
Design Thinking and Challenge Management
Category:Technology
Course Level Startup
Course Description
Design Thinking and Challenge Management combine techniques that foster an innovation culture in companies with a human-centric approach.
Ongoing digitization sets totally new standards every day and brings a lot of new requirements to economies, businesses, and people. The digital transformation is changing society and is evident all around us.
Innovation cycles have accelerated massively and require a different behavior than in the past. Agile innovation is the prerequisite for success. Organizational changes have to be accompanied by personal or individual change, as digital transformation is only effective and successful in an enterprise when personal transformation happens in parallel.
Well-established methodologies and concepts have to be combined with new concepts that fit into today’s world. Design Thinking is a proven methodology that SAP offers to customers, but also uses itself to support out-of-the-box thinking and the development of new innovation approaches in an agile, fast, and structured way. With Challenge Management by Dr. Wladimir Klitschko, we invite people and organizations to experience a concept that complements agile corporate methodologies such as Design Thinking with meaningful personal strategies that enable people to confidently deal with the challenges arising from change.
To enroll in this course, please click the ‘Course Content‘ to be directed to the openSAP course website.
Course Benefits
Join this free online course with Dr. Wladimir Klitschko to learn about his Challenge Management philosophy and how the combination with Design Thinking fosters innovation on an enterprise and personal level. Coupling both methodologies provides professionals with the tools and methods to transform and innovate the businesses they are working in, and to develop personal skills to face the challenges that arise with digital transformation.
Computer Basics
Category:Technology
Course Level Startup
Course Description
Computing has become a very integral part of everyday life in the twenty-first century. From music and photos to banking and communicating, computers have changed the way we work and live.
This course introduces you to the fundamentals of computing, explains the components of a computer, explores operating system basics, and shows you how to use a mouse and a keyboard. Also explains how computers can be used in different aspects of life.
Course Benefits
Computers are used in every field. They help organizations and individuals to conduct business transactions efficiently and quickly. Today, one of the basic skills necessary to succeed at a workplace is to know how to use the computer. To be able to get better jobs, you need to know how to use a computer.
Legal Aspects of Cross-Border E-Commerce
Category:Technology
Course Level Growing
About this Course:
Learners will be introduced to the legal aspects of cross-border e-commerce. Clients prize Baker & McKenzie for its breadth of access to markets, as it can individually guide cross-border transactions without using external local counsel.
Learners will be acquainted to legal entity critical to doing business in the global electronic marketplace. It includes regulations specific to certain products and services, advertising, intellectual property issues, enforceability of online transactions, taxation and data privacy protection.
Instructor: Elizabeth Opena, Partner, Quisumbing Torres
Course Type: Self-Paced
Lesson Length: 20 minutes
Strategic Planning
Category:Operations
Course Level Startup
Course Summary
Learn to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals. Look into how you can start today.
In this course, you will learn how to:
Use a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
Make the process easier by integrating word processing and spreadsheet documents
This course was developed in collaboration with the Kelley School of Business, Indiana University, as part of the United States Agency for International Development (USAID)-funded Advancement and Development through Entrepreneurship Programs and Training (ADEPT) partnership for Myanmar (Burma).
MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ
Category:Technology
Course Level Startup
เข้าร่วมหลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนว่าด้วยวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับประเด็นต่าง ๆ ที่จำเป็นสำหรับ MSME ในการเติบโต หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
วิสาหกิจขนาดกลางขนาดย่อม และรายย่อยในอาเซียน (MSMEs) ที่เข้าร่วมการสำรวจทางอิเล็กทรอนิกส์ที่จัดทำโดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 ระบุว่าความท้าทายที่เร่งด่วนที่สุดในช่วงการแพร่ระบาดของโควิด-19 คือประเด็นทางการเงิน ซึ่ง MSMEs ในอาเซียนส่วนใหญ่ให้ความเห็นว่าความท้าทายทางการเงินที่เร่งด่วนที่สุดคือต้นทุนคงที่ เช่น ค่าจ้าง ภาษี และค่าประกันสังคม เป็นต้น
หลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจมุ่งเน้นไปที่การปลดล็อกขุมพลังแห่งการชำระเงินแบบดิจิทัล เนื้อหา โฆษณาดิจิทัล และการดำเนินงานแบบดิจิทัลเพื่อส่งเสริมศักยภาพของ MSMEs ในอาเซียนให้พร้อมรองรับอนาคต หลักสูตรนี้จะสนับสนุน MSMEs ในการรับชำระเงินผ่านกระเป๋าเงินอิเล็กทรอนิกส์ การควบคุมข้อมูลการชำระเงินดิจิทัล การสร้างเนื้อหาและแคมเปญที่น่าสนใจ และติดตาม Conversion เพื่อเพิ่มผลลัพธ์ MSMEs ในอาเซียนจะได้รับความช่วยเหลือให้ลูกค้าทั่วโลกสามารถเข้าถึงธุรกิจของพวกเขา เพื่อเป็นกลยุทธ์ในการทำให้ธุรกิจของพวกเขามีความยืดหยุ่นในยุคดิจิทัล
Cash Flow
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can keeping track of your cash flow help your business?
Explore how to monitor and track your cash flow. Learn how to customize a spreadsheet to track your cash flow. Learn why cash flow is important to your business, and how to make decisions based on the research and results you gather.
In this course, you will learn how to:
Make decisions about how to manage your cash
Use spreadsheet software to track your cash flow
5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them
Category:Technology
Course Level Growing
Course Description
AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.
Digital Marketing Core
Category:Women’s Empowerment
Course Level Startup
Course Descriptions:
Upon completion of this course, students will be able to:
- Understand the concepts and features of digital marketing
- Describe the types of digital marketing channels and their return on investment
- Plan, implement and optimize your digital marketing program
Basics of Finance
Category:Finance/ Accounting
Course Level Growing
Course Summary
How much do you need to sell to make a profit?
Learn basic concepts of business finance that help you calculate expenses and find out when you will make a profit. Explore using a spreadsheet to easily make necessary calculations.
In this course, you will learn how to:
- Determine types of expenses
- Calculate your break-even point
- Use a spreadsheet to make your calculations easier
Customer Development
Category:Marketing
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand the Customer Development Process
- Conduct the Customer Discovery Interview
- Plan for customer relationship management (CRM)
Finding Funding
Category:Operations
Course Level Startup
Course Summary
How can you find funding to start or grow your business?
Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding.
In this course, you will learn how to:
Find sources for start-up funds
Identify the sources that are best for your business needs
Use social bookmarking
Download and print applications